Amazon plans to offer music, video streaming services in India

Amazon India, the Indian unit of US based e-commerce giant Amazon is planning to start music, movie and video streaming services in India.

The company, which is led by American business magnate Jeff-Bezos, is currently evaluating the feasibility of such services in the country.

The e-commerce company has tasked Nitesh Kripalani, former executive vice-president at Multi Screen Media - which runs Sony Entertainment Channels - to get access to "digital content", according to a person familiar with the development, reports The Economic Times.

The efforts of Amazon India to enter into the entertainment space marks a significant step of the e-commerce giant.

"We are working towards it... difficult to say by when as Nitesh has just been brought in... but he will soon start talks with content providers," said a second executive aware of the discussions.

"The biggest limitation is the slow Internet speeds. So, we are looking at how we can bridge this. Hopefully, we should have some of these offerings available sometime in the second half of the year."

Source: The Economic Times