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12:38 am:The event has ended#
12:43 am: Apple-designed leather cases will be available in black, soft pink, olive brown, midnight blue and (RED) for $49 (US) for iPhone 6 Plus#
12:28 am: Apple watch required deep innovation. It's a precise time piece … a new innovative, intimate way to communicate directly from your wrist… and it's a comprehensive health and fitness device, says Cook#
12:21 am:Apple Watch price revealed. starting Rs 21,200, to be available in early 2015#
12:17 am:Watch works with iPhone 6, iPhone 6 Plus, iPhone 5, iPhone 5C, and iPhone 5S#
12:10 am:Three kinds of models: Apple Watch, Apple Watch Sport, and Apple Watch Edition#
12:06 am:There's a custom design Apple chip in the watch, called the S1. The back has four sensors, which detect pulse rate#
11:47 pm: The watch activates when you raise your hand. It comes in two sizes#
11:43 pm:"Apple watch is the most versatile device we've ever made," says Cook. It's accurate to within 50 milliseconds, and very customizable, he says#
11:40 pm: Apple unveils Watch.The Apple Watch, it's called. Apple typically introduces a few targeted SKUs, but this is a fashion item-looks like there are lots of options#
11:27 pm: Apple is promising much longer battery life, up to 80 hours for audio listening on the iPhone 6 Plus#
11:18 pm:The chip is 50 percent more energy efficient, which means the chip doesn't have to throttle down to avoid overheating. Important for things like 'playing a killer game'#
11:12 pm:These phones have a new 64-bit processor, the A8. It gives up to a 25 percent processor performance boost, and 50 percent faster graphics, claims Apple#
11:06 pm:Both iPhone 6 models have Touch ID. The thumb-print technology is about to become standard on Apple products#
11:01 pm:New iPhones come with 4.7 and 5.5-inch displays#
10:50 pm:Apple launches iPhone 6, iPhone 6 plus#
10:45 pm:"Today, we are launching the biggest advancement in the history of iPhone," says Cook#
10:40 pm: 'It is great to be back in the Flint Center,' says Cook#
10:36 pm: Apple CEO Tim Cook takes the stage#
10:21 pm: Apple expected to present two versions of iPhone 6, one with a 4.7-inch screen and the other with a 5.5-inch one.#
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