Apple tops coolest brand list in Britain for 2nd straight year

Technology giant Apple has once again topped the list of Britain's CoolBrands top 20, beating Google, Aston Martin, Nike, and other giants.

The social micro-blogging website Twitter failed to retain its position in the top 20 list, while Instagram and Netflix made the list for the first time, the DailyStar reported.

A total of 13 brands retained in the top 20 list from last year, including Chanel and Nike while giants like Adidas, Prada and BBC iPlayer slipped out of the list.

The list is voted for by 2,000 consumers and 'key influencers', including models Sophie Dahl, Jodie Kidd, and designer Julien Macdonald, the report said.

CoolBrands spokesman Stephen Cheliotis said that the iPhone maker continues to dominate the listing and remains untouchable for now.