Bharti Airtel launches pan-India 4G services, data packs at Rs 25

Bharti Airtel, India's largest telecom operator, has commercially launched 4G services across 296 towns in India. The telecom company launched first 4G network in India in Kolkata in April 2012.

Airtel said it will offer 4G at 3G price, with packs starting at Rs 25. To opt for Airtel 4G, customers will just have to switch to a 4G SIM.

"We have partnerships with Samsung and Flipkart to help our customers upgrade to Airtel 4G," Bharti Airtel said in a statement on Thursday. "Now, customers across the country will be able to experience high-speed wireless broadband on Airtel 4G and get on to the digital superhighway to enjoy uninterrupted HD video streaming, superfast uploading and downloading of movies, music and images."

The company said 4G services will be available to customers across a range of smart devices, including mobile phones, dongles, 4G hotspots and Wi-Fi dongles.

With every 4G SIM swap, Airtel is also offering six months of unlimited music streaming and downloads on 'Wynk Music' and five free movies per month for six months on the Eros Now channel of 'Wynk Movies'.

Airtel also announced the launch of a new carrier agnostic mobile app 'Wynk Movies' that offers a library of thousands of movies and other popular videos. "This follows the successful launch of Wynk Music and establishes Airtel as the only mobile operator in India to offer OTT (Over-the-Top) mobile applications that work across carriers," Airtel said.

Bharti Airtel has over 324 million customers across its operations as of March 2015, according to data available on its website. The telecom major is reported to have tied up with Chinese telecom equipment and network solution firm Huawei for 4G network rollout in Delhi circle.

Shares of Bharti Airtel closed 0.62 per cent lower on the BSE.

(With PTI inputs)