Toyota Etios Liva launch on June 27, price between Rs 4 lakh and Rs 6 lakh

Etios Liva, Toyota's first hatchback, will hit Indian roads on June 27, with the launch scheduled in New Delhi. It is estimated to be priced between Rs 4 lakh and Rs 6 lakh.

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Etios Liva was earlier to be launched in April, but the Japanese auto major postponed it to June. With the overwhelming response it got for its sedan Etios, Toyota was compelled to bring forward the launch date of the small car, reducing the long waiting period.

Etios Liva is essentially a hatchback version of the sedan and will be seen with a smaller 1.2-litre petrol engine and later with a 1.4-litre diesel engine.

Liva will be Toyota's foray into the highly popular premium hatchback segment. The company said the car is stylishly designed for today's youth and will be competitively priced, offering functionality and value for money.

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Keeping the target customer in mind, Toyota has lined up a slew of youthful and fun filled activities as part Etios Liva's marketing campaign. The show stopper is the TV ad campaign, which will feature music composed by AR Rahman.

The concept vehicles of the Etios and Etios Liva were first unveiled at the Auto Expo last year in Delhi, creating a buzz, and later traveled across the country with the 'Toyota Q-World' - reaching out to more than 1 lakh prospective customers.

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Sandeep Singh, DMD Marketing, Toyota Kirloskar Motor, said: "We are very happy to announce our entry into the popular premium hatchback segment with the Etios Liva. The Etios has been very well received by our customers across the market. We have delivered more than 20,000 cars as on date. We have successfully reduced the waiting period to less than 1 month by undertaking necessary steps to increase the production. We look forward to a good response for the Etios Liva."