Flipkart joins hands with PC Jewellers to start online jewellery business

In order to create a platform for online jewellery shopping, e-commerce portal Flipkart has joined hands with PC Jewellers.

The focus will be on replicating online on Flipkart the comfort, convenience and brilliance associated with shopping at PC Jewellers' luxury large format showroom, a statement issued by the companies said in New Delhi on Monday.

"We are focussed on our online jewellery brand 'Wear Your Shine' by PC Jeweller and going forward, we would also like to work with Flipkart towards creating a seamless offline-online integration wherein customers get a flexibility to buy online and exchange/ return offline across over 46 plus showrooms of PC Jewellers.

"We see online jewellery sales becoming a huge market in the next few years, contributing a good share to our business," said PC Jewellers executive director and chief operating officer RK Sharma.

"We are confident that precious jewellery, as a category, has huge potential, if done right. The association of Flipkart and PC Jewellers, both names that are trusted widely by customers, is well positioned to take online jewellery shopping to the next level," said Flipkart's senior vice president, retail, Kalyan Krishnamurthy.