General Motors launches 'Enjoy' priced at Rs 5.49 lakh

Priced between Rs 5.49 lakh and Rs 7.99 lakh (ex-showroom Delhi), General Motors India on Thursday launched its multi purpose vehicle Enjoy at an introductory price between Rs 5.49 lakh and Rs 7.99 lakh (ex-showroom Delhi). The car is pitched against the likes of Maruti Suzuki Ertiga.

The vehciles is available in both petrol and diesel options. The petrol version is powered by a 1.4 litre engine and the price ranges from Rs 5.49 lakh and Rs 6.99 lakh.

The diesel variant has a 1.3 litre engine tagged at Rs 6.69 lakh and Rs 7.99 lakh. The vehicle will have 7-seater and 8- seater options.

"The Enjoy will compete in one of the fastest growing segments in India. We expect that this model will be a success considering its attributes and pricing," GM India President and Managing Director Lowell Paddock said.

The vehicle has been re-engineered and re-designed to meet Indian conditions, he added.

Enjoy is based on the platform from General Motors' Chinese partner SAIC and it has a localisation level of 60 per cent.

Paddock said the company has no plans to export Enjoy and the focus will be the domestic market.

With PTI inputs