The makers of cult bike
Harley-Davidson (HD) are all set to promote the culture of leisure riding in India.
HD has started assembling three models - the HD Iron 883, HD Super-Low, and HD Forty-Eight - in the country even as it gears up to soon open showrooms in Ahmedabad, Chennai and Kolkata.
See: Ferrari drives into India "Our aim is to make Harley-Davidson motorcycles accessible to all Indian consumers who want to experience the pure thrill of leisure riding," a HD India spokesperson told Mail Today . "Biking is rapidly becoming an extension of the personality for the young at heart, which is fuelling the growth of Indian premium bike segment. There is a rapidly growing demand for products and brands that express the increasingly confident spirit of 21st century India, a demand that Harley- Davidson aims to fulfil," said the spokesperson.
Currently, HD sells via state-of-the-art dealerships in Delhi, Mumbai, Bangalore and Hyderabad.
"To cater to the growing demand, we are seeking to open dealerships in Ahmedabad, Chennai and Kolkata by the end of the year," said the spokesperson.
"The premium bike market in India is still at a nascent stage. The entry of various superbike manufacturers in the country reflects the strong opportunities that exist and we believe that this trend will help expand this segment further," said HD India.
"To strengthen our India operations, we commenced our assembly operations here earlier this year and introduced three new motorcycles through the CKD route in our Indian line- up. For the moment, we will continue to focus on our CKD operations in the country," said the spokesperson.
Built on 883 cc to 1,800 cc engines, the bikes are priced between Rs 7 lakh and Rs 35 lakh and its entry-level model is claimed to be stronger than the Maruti Alto that has a 796 cc engine. The financing process for HD bikes varies as the customer can start with a minimum down-payment of 15 per cent and extend the loan period for as much as 60 months.
Courtesy: Mail Today
The Harley-Davidson Forty-Eight 
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