Nandagopal Rajan
on Tuesday ushered in the next wave of
Ultrabook s featuring its latest 3rd generation Core processors. Intel claims its new processors have at least twice the HD media and graphics performance and deliver "stunning visual experience from gaming to HD video editing".
In fact,
Asus has already started selling the N56V laptop featuring the 3rd generation Intel Core processor in India. Over the next few weeks other OEMs are expected to announce their new set of Ultrabooks.
"Similar to the introduction of the Intel Centrino nearly a decade ago, this is a time for revolutionary change in personal computing," said Debjani Ghosh, MD, Sales & marketing Group, Intel South Asia. "The innovation will continue in the coming years… personal computing as we know it today will suddenly seem old fashioned."
The 2nd generation processors, which also become old fashioned all of a sudden, will however continue to be available in Ultrabooks along with those featuring the new chip. S Ramaprasad, Director of Intel's MNC OEM Business, said the prices of Ultrabooks were likely to come down as the volumes kicked in. As of now prices of Ultrabooks start in the region of Rs 50,000 and is under pressure from the falling rupee.
The innovative 22nm tri-gate transistor manufacturing technology in the 3rd generation Intel Core processors promises 22 per cent faster performance on multi-threaded applications compared to 2nd Generation Intel Core processors. This speed will be more visible during photo editing and in gaming.
"The new Ultrabooks have up to twice the video processing and 3D graphics performance of the prior generation, cutting a user's video processing time in half and making for a smoother, richer visual experience. All Ultrabooks with 3rd Generation Core processors will have built-in visuals with features like Intel Quick Sync Video, Intel Clear Video HD, Intel HD Graphics, Intel InTru 3D, Intel Wireless Display and Intel Insider," said a release.
There is also a new anti-theft feature which lets users lock their Ultrabooks and all content on it online if the device is stolen or lost. If the device is recovered all data can be restored by the owner by entering a code.
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