LG launches new range of home appliances

LG Electronics India has launched a host of home appliances to kick off the festival season, among them many innovative products which are being introduced in the Indian market for the first time.

LG is bringing in its more intensive 6 Motion and quitter Inverter Direct Technology in the new range of washing machines, which also include world's first steam washing machines. Steam, LG claims, will remove allergen, mites and residual detergent from the clothes. The new range will also have shoe care to dry and sterlise footwear. The company has also focused on increasing the capacity of the machines, which Rajeev Jain, Business Head, Home Appliances, said has been identified as a top customer requirement. The new range will be priced between Rs 31,690 and Rs 1,24,990.

LG has also launched microwave with the world's first charcoal lighting heater and active convection, to allow adjustment of convection fan and heat of grills. The charcoal lighting heaters will be priced between Rs 23,470 and Rs 44,990.

The company has also entered the water purifier segment with what it calls a total solution provider. The device has a five-stage RO system with a built-in compressor to provide chilled water when needed. The water purifier will cost Rs 34,090.

Other announcements include new side-by-side refrigerators priced between Rs 71,500 and Rs 1,89,000 as well as a dishwasher priced at Rs 81,990.