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Logitech launches Ultimate Ears in India

Logitech launches Ultimate Ears in India

However, the price points of the products could be a put off for many users in India.

The Mobile Boombox is priced Rs 8,995 The Mobile Boombox is priced Rs 8,995
In association with Gadgets & Gizmos
Swiss digital products company Logitech has brought to India its Ultimate Ears rage of premium music devices. The company claims these high-end devices are aimed at music fans who want pure, undiluted music anywhere and anytime.

Logitech had purchased the Ultimate Ears brand, based in Irvine California, in 2008.

"There is a new category of music fans who are shifting from traditional methods of music consumption towards services which suit their evolving lifestyles and are easily accessible through devices," said Logitech India and South West Asia director Subrotah Biswas.

However, the price points of the products could be a put off for many users in India. But then Logitech is obviously not looking at a mass base.

The UE 900 is a pair of pro earphones for recording artists and sound engineers, priced at Rs 34,995.

For instance, the UE 900, a pair of pro earphones for recording artists and sound engineers and featuring a unique quad-armature design, is priced at Rs 34,995. The wireless UE 9000 with Bluetooth connectivity is a bit cheaper at Rs 31,995, while the noise cancelling UE 6000 costs Rs 17,995.

The company has also launched two Bluetooth speakers, the UE BoomBox and the smaller UE Mobile BoomBox, both of which let users play music from multiple smartphones or tablets. The Mobile Boombox is priced Rs 8,995 while the larger BoomBox, which can play from up to eight multiple sources, will cost Rs 21,995.

The range will compete with similar products from Sennheiser and Bose.

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Published on: May 15, 2013, 6:21 PM IST
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