Mahindra launches small commercial vehicle 'Jeeto' at Rs 2.32 lakh

Mahindra & Mahindra on Wednesday launched all new small commercial vehicle 'Jeeto', with price starting at Rs 2.32 lakh (ex-showroom Telangana).

The vehicle is the first ever product in its category with a modular range of 8 variants and was rolled out from the company's Zaheerabad plant in Telangana.

It comes with two engines-11 HP and 16 HP-to cater to varied needs of the customers.

"At Mahindra, we have regularly created disruptions in the market with our alternative thinking and the Jeeto with its unique value proposition is a clear validation of this philosophy," Mahindra & Mahindra Executive Director Pawan Goenka said.

"With a modular platform, Jeeto is poised to redefine the landscape of the small commercial vehicle industry within India and drive positive change by providing its customers with a higher earning potential", he added.

M&M President & Chief Executive, (Automotive) Pravin Shah said the vehicle will play a significant role in last mile distribution and will be a compelling option for both stand operators and small and medium scale businessmen and traders, with higher earning potential and better mileage.