Mobile phone maker
Micromax has forayed into the burgeoning tablet PC market with its FunBook priced at Rs 6,499.
The device, targeted specially at the education sector, will be manufactured in India at the company's manufacturing unit in Haridwar.
"We have a manufacturing capacity of one lakh units per month and we are already looking at increasing that number. That should give an idea to the kind of numbers we are looking at for the device,"
Micromax CEO Deepak Mehrotra said.
IN PICS: Best tablets under Rs 15,000The company would also undertake 360-degree marketing campaign for the product, which would see Micromax making "significant" investments in, Mehrotra said without divulging further details.
The seven-inch FunBook is based on the Android 4.0.3 Ice Cream Sandwich platform and has a 1.22 GHz processor, 0.3 MP VGA front camera, and 4 GB internal memory, expandable up to 32GB.
READ:
Indian handset makers get squeezed by global brands The company has partnered with Pearson and
Everonn to make educational content available on the tablet PC.
"Users need to just pay Rs 799 for educational content of a particular class and they can get access to the multimedia content from our partners," Mehrotra said, adding that the partners would also help in taking the device to various educational institutions.
Micromax has joined companies like
HCL Infosystems and WishTel, which have launched tablet PCs, targeted at the education sector. Following the government's low-cost Aakash device, these companies are tying up with educational organisations to deliver multimedia content to students.
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