Britannia Industries MD

The rising prices of wheat, sugar and dairy products worry Vinita Bali, 54, Managing Director, Britannia Industries, as much as they do every housewife. They are all key inputs for Britannia's products.

While Britannia's revenues have more than doubled since she took over in 2005/06, from Rs 1,818 crore to Rs 4,246 crore in 2010/11, profit margins have been inconsistent. With food inflation persisting, the company has taken a number of cost control initiatives in the last four years, saving Rs 350 crore.

Britannia has also tried to differentiate itself by adopting health and nutrition platforms, creating brands like NutriChoice and removing trans fats from its biscuits. In a 30-year-long career, Bali has also worked with consumer goods majors like Voltas, Coca Cola and Cadbury India.

WHAT SETS HER APART
I have always made decisions that are not conventional. I worked in Nigeria in 1992 and South Africa in 1993

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