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Now, access your SBI account via twitter

Now, access your SBI account via twitter

"Targeting huge customer base as well as potential customers, there will be round-the-clock tweets on the banks' products and services, as also continuous education of the customers," the bank said in a statement.

PTI
  • New Delhi,
  • Updated Apr 5, 2014 11:21 AM IST
Now, access your SBI account via twitter

After launching accounts on Facebook and Youtube, the country's largest lender State Bank of India (SBI) on Friday took one more step on the social media front by launching a twitter handle.

Mid-sized private sector lender Kotak Mahindra Bank had last month launched twitter-linked current accounts.

The Twitter handle for SBI is "https://twitter.com/TheOfficialSBI".

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"Targeting huge customer base as well as potential customers, there will be round-the-clock tweets on the banks' products and services, as also continuous education of the customers," the bank said in a statement.

The bank expects this Twitter handle to connect better with the tech-savvy young generation.

Published on: Apr 5, 2014 11:21 AM IST
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