'Think about the message gift will convey'
Don't pick corporate gifts just because they look good. Think about the
value your associate will put on them and the message the gift will
convey.
Don't pick corporate gifts just because they look good. Think about the value your associate will put on them and the message the gift will convey. The right choice has the power to create lasting brand loyalty.
Imagine meeting someone at a party who only talks about himself. no matter how good his experiences are or how cool he looks, he is bound to annoy you after a point. Compare this to a brand; one which does not engage its audience and where the communication is only one sided, perhaps through TV or print ads. Do you see the point?
Brands today have to emotionally engage clients across dimensions and through various activities. Corporate gifts build such conversations between brands and their audiences. To do this, companies are now investing in unique and luxury gifts to connect with clients.
A thoughtful gift is an emotionally engaging experience that can create brand loyalty for years. Companies are waking up to the power of custom-crafted merchandise and tailored experiences that resonate the essence of the who they are and how they want to be viewed. One of the recent trends is one adopted by luxury carmakers who create holidays around factory visits in Europe that are an auto enthusiast's dream and create lifelong customers.
The market is moving away from traditional gifts like dry fruits or chocolates to more long lasting gifts or even experiences. Just picking up a product and putting your logo won't get you very far no matter how expensive the gift is. The audience might continue to use the product but not necessarily change their perception of it. Everyone loves a useful gift; utility-driven gifts like electronic gadgets, vacations, designer stationery, etc. are far more engaging than those that are expensive but will eventually collect dust in a corner.
Design and presentation can make or break a gift. You should give equal importance to the packaging to create a distinct and lasting impact. With more exposure to luxury brands we are simultaneously redefining what luxury means. It no longer merely refers to a high-priced item. In fact, today luxury brands are those that are of high value. Brands creating their gifting strategy need to understand this basic rule: you don't have to gift an expensive brand but should choose something that resonates with your client and also reflects your core values.
Bespoke handcrafted journals for jetsettlers have won accolades, for their sheer simplicity and usability. Gifts have to be given for a reason. If you don't have a reason, create a good one. The reason could be the launch of a product or service, a celebration, festivals, etc. Create a calendar of annual events and base your gifting strategy on it. For brands that haven't done anything yet, keep aside a portion out of your budget for gifting. The right gift at the right time often goes a long way in creating a connect.
Piyush Suri, Founder-Director, 5By7 Premium Corporate Gifting Company
Brands today have to emotionally engage clients across dimensions and through various activities. Corporate gifts build such conversations between brands and their audiences. To do this, companies are now investing in unique and luxury gifts to connect with clients.
A thoughtful gift is an emotionally engaging experience that can create brand loyalty for years. Companies are waking up to the power of custom-crafted merchandise and tailored experiences that resonate the essence of the who they are and how they want to be viewed. One of the recent trends is one adopted by luxury carmakers who create holidays around factory visits in Europe that are an auto enthusiast's dream and create lifelong customers.
The market is moving away from traditional gifts like dry fruits or chocolates to more long lasting gifts or even experiences. Just picking up a product and putting your logo won't get you very far no matter how expensive the gift is. The audience might continue to use the product but not necessarily change their perception of it. Everyone loves a useful gift; utility-driven gifts like electronic gadgets, vacations, designer stationery, etc. are far more engaging than those that are expensive but will eventually collect dust in a corner.
Design and presentation can make or break a gift. You should give equal importance to the packaging to create a distinct and lasting impact. With more exposure to luxury brands we are simultaneously redefining what luxury means. It no longer merely refers to a high-priced item. In fact, today luxury brands are those that are of high value. Brands creating their gifting strategy need to understand this basic rule: you don't have to gift an expensive brand but should choose something that resonates with your client and also reflects your core values.
Bespoke handcrafted journals for jetsettlers have won accolades, for their sheer simplicity and usability. Gifts have to be given for a reason. If you don't have a reason, create a good one. The reason could be the launch of a product or service, a celebration, festivals, etc. Create a calendar of annual events and base your gifting strategy on it. For brands that haven't done anything yet, keep aside a portion out of your budget for gifting. The right gift at the right time often goes a long way in creating a connect.
