SRK's association with Hyundai India exemplifies successful brand ambassadorship

The actor has grown with the company and moved from Santro to i10 to the family sedan, Xcent. He answered questions on email through Hyundai's corporate communication department:

What made you choose Hyundai?

I was approached by Hyundai 16 years back to endorse Santro. That brought with itself a uniqueness that suited Indian families and was different from what Indian roads had seen. Over the years, Hyundai has built a trust among people to make the car as per their aspirations.

How do you see the company's evolution in India?

Hyundai gave the common man the power to own a stylish and technologically advanced car. They keep reinventing themselves and have made speed and innovation a part of their DNA. Hyundai will always be very close to my heart.

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