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Sony's 'The Interview' earns over $40 million from digital sales

Sony's 'The Interview' earns over $40 million from digital sales

The film starring Seth Rogen and James Franco, which depicts the fictional assassination of North Korea leader Kim Jong Un, has also earned $6 million at the box office.

Photo: Reuters Photo: Reuters

"The Interview", the Sony Pictures comedy that believed to have triggered a cyber attack on the studio, has racked up over $40 million in sales from 5.8 million digital downloads, the studio said on Tuesday.

Michael Lynton, chief executive of Sony's entertainment arm, called the $40 million mark "a significant milestone" for the studio's unprecedented online and pay television release, on platforms such as Google's Google Play, Apple's iTunes and Time Warner Cable.

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The film's digital release on December 24 was cobbled together a week after Sony Pictures shelved a wide release when major theater chains refused to screen the movie due to unspecified threats of violence from hackers.

President Barack Obama called the decision to scrap the theatrical release a "mistake" akin to self-censorship.

The film starring Seth Rogen and James Franco, which depicts the fictional assassination of North Korea leader Kim Jong Un, has also earned $6 million at the box office after independent theaters pushed for a limited release on Christmas Day.

It was unclear if Sony Pictures would recoup its investment in the comedy, which cost $44 million to make and tens of millions more to market.

The US government has blamed North Korea for the most devastating cyber attack on a private company on US soil.

The North Korean government called "The Interview" an "act of war," but denies it is behind the hacking.

(Reuters)

Published on: Jan 21, 2015, 11:31 AM IST
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