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SpiceJet is banking on discount schemes to turnaround its business. The budget carrier, in a bid to lure more passengers on the occasion of Valentine's Day, has launched a new discount scheme with fares starting at Rs 1,599 for one way advance booking on all direct and onward flights.
"We are thrilled to experience great results for our first sale offer of 2015 which clearly shows the confidence bestowed on SpiceJet," said Kaneswaran Avili, chief commercial officer, SpiceJet. "To celebrate this confidence, we decided to launch a Valentine's day sale with all our heart."
The scheme is valid on all direct and onward flights on SpiceJet's domestic network.
This is the second discount offering of the airline in 2015. Last month, SpiceJet offered 5,00,000 seats on discount fare starting at Rs 1,499 for one way advance booking on all direct flights.
The airline said it had earlier announced a new enhanced schedule with improved metro-to-metro connectivity, attractive day-return options, enhanced non-metro connections and better timings.
"The network and schedule will be further enhanced in the summer schedule starting March 29, 2015," SpiceJet said in a statement.
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