The home-grown
Tata brand has been ranked as the first Indian brand to be in the top 50 club of global brands as per the latest Brand Finance's Global 500 report.
The group's brand value at present is pegged at USD 15.8 billion as compared to USD 11.21-billion in 2010, a press release issued on Tuesday.
As per the Brand Finance's Global 500 2007 report, the brand value of Tata was USD 7.38 billion, indicating there has been 100 per cent appreciation for its brand value.
There has been a steady progress in Tata brand value to reach the 50th position among other global brands. In 2007, Tata brand was ranked 103 and now in 2011 it is ranked among the top 50, the release said.
The key companies and brands that have been considered by Brand Finance to add the brand value to the group are Tata Motors group (JLR brand value, Tata Motors India and JVs and subsidiaries), Tata Steel group (Tata Steel Limited and Tata Steel Europe) and Tata Consultancy Services.
Tata Sons' Director, R Gopalakrishnan, said, "Tata managers have been focussed on doing the right things for the business and stakeholders. The brand perception is the outcome of their efforts and is not a planned perception change, to that extent it's a source of satisfaction for the employees."
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