Tata Motors launches Manza, Prima in S Africa

Tata Motors is showcasing its Manzasedan and Prima range of world trucks at the Johannesburg International MotorShow in South Africa,with plans to formally launch these vehicles in the country early next year.

Both the vehicles will be available in South Africaearly next year, Tata Motors said in a statement here, adding that it will sellsix Prima tractor and tipper models in the country.

"The new Tata vehicles being introduced in South Africawill bolster our already significant portfolio in the country. Theseintroductions benefit from our innovations and learnings from South Africa'scustomers," Tata Motors Managing Director (India Operations) P M Telangsaid.

"We see Africa as aregion of tremendous potential for the group and our participation in the MotorShow with the introduction of the latest products will serve to furtherstrengthen the Tata brand in these markets.

"In South Africa, the auto industry is making giantstrides and we are happy to contribute to this growth," Tata InternationalManaging Director Noel Tata said.

The Prima range was launched in 2008 as the company's globaltruck and was jointly developed by Tata Motors and its two subsidiaries -- TataDaewoo Commercial Vehicle in South Koreaand Tata Motors European Technical Centre in Britain.

The auto giant also showcased a host of products and futuretechnologies at the ongoing Johannesburg International Motor Show.