The Indian FMCG boom
India's economic resurgence, it is said, is driven by domestic consumption. Look at the fast-moving consumer goods (FMCG) industry, which has more than trebled in the last decade to Rs 1,300 billion, according to a study by the CII. The relative underpenetration of FMCG products, though, shows that the Indian consumption story is still in its early stages.
India's economic resurgence, it is said, is driven by domestic consumption. Look at the fast-moving consumer goods (FMCG) industry, which has more than trebled in the last decade to Rs 1,300 billion, according to a study by the CII. The relative underpenetration of FMCG products, though, shows that the Indian consumption story is still in its early stages.
