Twitter simplifies analytics access for iOS users

Twitter has launched a new feature on its iOS application that allows users to view how their tweets have performed, including details on engagements and total impressions.

By clicking the 'View analytics details' option, the microblogging site is also giving its iOS users other relevant statistics such as how many people clicked the link in their tweet and how many favourites their tweet received.

An analytics dashboard was already available to the app's users. However, with this new feature, Twitter is making its analytics data more accessible to its users.

The microblogging site, however, has not announced the addition of the new feature officially.

Twitter is working to roll out the update to its Android app users.