Xiaomi sells over 2 million smartphones in online fest

Chinese handset maker Xiaomi sold more than two million smartphones during a twelve hour online festival, collecting a revenue of around $335 million.

According to a TechCrunch report, the 'Mi Fan Festival 2015' held across seven countries in Asia on Wednesday registered total sales of 2.12 million smartphones and 38,000 Mi TVs as well as 770,000 smart appliances, including the recently announced Mi Smart Scale.

The company broke its previous best for a 'flash sale' event.

Xiaomi regularly hosts parties, invites hundreds of (unpaid) fans to launch events while it maintains an active forum, solicits feedback and pushes out weekly software updates based on interaction with users.

The company said its latest fan day - which was staged for the first time in India, Indonesia and Malaysia this year - proved that Xiaomi is an Internet company, with an e-commerce model being an extremely successful one.

Xiaomi sold more than 60 million smartphones last year, and the company expects sales this year to reach 100 million. It is at third position among global smartphone makers by selling low-cost smartphones and tablets aimed at budget-conscious customers in markets such as China, Indonesia and India.