Yahoo Inc will
close its South Korean web portal and an Internet advertising business, cutting its losses in a market where it has struggled for over a decade.
Yahoo Korea is wholly owned by its US parent company.
The unit said its Seoul office with over 200 employees will be shut by the end of this year. The decision comes after former
Google executive Marissa Mayer took the helm at the
struggling US Internet company in July.
The closure of the Korean arm is part of efforts to "create a stronger global business by realigning resources," Yahoo Korea said in a statement.
Since entering South Korea in 1997, Yahoo has operated a namesake portal in Korean and an Internet advertising company, Overture Korea.
Yahoo's South Korean
market share has become negligible in recent years as users flocked to Naver, Daum and other portals operated by South Korean Internet firms.
Yahoo was also hurt by the rapid adoption of smartphones and the mobile Internet in the market, which made it more difficult to attract advertisers to web portals designed for desktop computers.
Overture Korea added to problems by failing to renew key advertising deals.
Yahoo Inc has been struggling against competition from Google and Facebook, failing to lift its advertising revenues even though companies increased their online marketing budgets.
The internet company has replaced two CEOs in a year. The California-based company is scheduled to release its third-quarter earnings on October 22.
With inputs from Associated Press 
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