Flipkart launches 'India Art House' for handicraft lovers

Ecommerce major Flipkart on Thursday launched India Art House, an exclusive online store offering sellers a platform to promote regional products.

"With over seven million artisans, India is globally known for its unique artifacts and traditional products. India Art House aims at bringing products from artisans under one roof and offer them access to a wide set of customers across geographies," Flipkart Chief Business Officer Ankit Nagori said in a statement here.

"Through this store, customers can shop from a range of crafts, home dcor and furnishings, paintings and handloom items," he said.

"Currently, Flipkart has products from over 15 regions in the country and it aims to introduce more over the next few months, making it the go-to store for original and authentic Indian handicraft products," Nagori said. "With over 10,000 hand-made and traditional handicrafts products in the store, customers will now be able to browse and shop for skilled-crafts from specific regions of their choice," he said.