Apple announces Apple Watch series 2, launches White ceramic version too

As expected, Apple has announced the Apple Watch series 2. While the Apple Watch Series 2 looks similar to the first generation Apple Watch, it is faster, brighter, swim resistance, has built-in GPS and comes with Watch OS 3.

The first generation Apple Watch was water resistance but the Apple Watch Series 2 is swim proof, with Water resistant for up to 50 meters.  Apple claims to have redesigned the speaker on the new Watch so that the speaker actually has a mechanism that pushes out water.

Apple Watch Series 2 gets S2 chipset, which has Dual-core processor that is up to 50 percent faster. There is a new GPU with twice the graphics performance.  The 2nd generation display is 2x display brighter at 1000 nits. Apple acknowledges that two more activities are walking and running and Apple Watch Series 2 gets built-in GPS.  Apple claims that the Series 2 Apple Watch will link to satellite as soon as you hit the start button.

There is also an Apple Watch Nike+ with a stretchable, breathable band with aluminium case Apple Watch. There is also a White Apple Watch made of ceramic which is four times more stronger than aluminium.

Apple has priced the Apple Watch Series 2 and Apple Watch Nike+ for $369. Apple has also updated the chip on the first generation Apple Watch and is now calling it as Apple Watch 1, which is priced at $269. Apple Watch Series 2 will go on sale sometime late October this year.

At the keynote, Apple CEO Tim Cook announced that Apple has become number two watch after Rolex in just 18 months after the launch. Also, it is the best-selling device in its category.