Micromax launches Canvas Nitro, priced at Rs 12,990

Micromax has launched its new smartphone Canvas Nitro. Priced at Rs 12,990, the device will be available on e-commerce portal Snapdeal only.

The phone comes with a 1.7GHz Tru octa-core processor for seamless multi-tasking and improved application performance. Equipped with a 5-inch HD IPS display, the phone offers a contrast and colour vibrancy with an immersive graphic quality.

Canvas Nitro has 2 GB RAM and 8GB ROM.

Running on latest Android 4.4 KitKat, the users can access features including voice search, Google Drive, Hangouts for video calls, smart contact prioritisation and others.

"Canvas Nitro is yet another product from the Micromax stable to democratize technology with amalgamation of superior technology, great design and seamless usability. Our partnership with Snapdeal further simplifies the process for millions of new-age Indian consumers who prefer to shop online to get Canvas Nitro with just a few clicks," Vineet Taneja, chief executive officer, Micromax said.

According to International Data Corporation (IDC), Micromax, with 18 per cent of the market share, was second placed in the Indian mobile market in the second quarter (April-June) of 2014.

The overall India mobile phone market stood at 63.21 million units in the second quarter in 2014, which is a 5 per cent quarter-on-quarter growth against the first quarter (January-March) of 2014. It attributed the growth to both product categories - smartphones and feature phones, IDC said.