Nidhi Singal
Panasonic has re-entered the Indian mobile phone segment with the launch of an Android smartphone. The P51, priced at Rs 26,900, has a 5-inch IPS panel with 1280 x 720p resolution.
The company has collaborated with Jaina Marketing as the strategic partner for marketing, distribution and customer support for their smartphones.
"Panasonic has a great legacy of being the pioneers of innovation in every segment. Continuing our legacy, we are now launching our innovative smartphone which will redefine the Indian smartphone consumer experience," says Daizo Ito, President, Panasonic India.
The smartphone has Oleophobic coating and dragon trail glass which makes it both scratch and finger-print resistant. Running the Android Jelly Bean, v 4.2, the P51 has a Mediatek 1.2GHz quad-core processor with 1GB RAM. This is a dual SIM device with 4GB internal storage and support for a maximum of 32GB of expandable memory.
The P51 has an 8MP camera with auto-focus and LED flash and a multi-angle image view feature (three angle shots of images). Weighing 135 grams, it packs a 2500 mAh battery. There is also a stylus and a magnetic flipcover. It will have some pre-loaded apps including Cam Scanner, Cam Card reader and Open Office.
According to Panasonic India MD Manish Sharma, the company plans to invest Rs 200 crore over next 12 months to grow this new category in India.
Panasonic aims to capture 8 per cent of the smartphone market share by launching eight more smartphones across a wide price range - from Rs 6,990 to Rs 35,000.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine
Special 
