Apple Watch to be sold at Best Buy stores from August

The Apple Watch will be available at stores of Best Buy Co Inc, the largest US consumer electronics chain, starting August 7.

Best Buy is the first retailer to sell the watch outside of the Apple retail store.

"Customers love Apple Watch, and we are thrilled to begin offering it at Best Buy," a spokeswoman for Apple Inc said in an email. The Apple Watch and Apple Watch Sport models will be sold at more than 300 Best Buy stores in time for the holiday shopping season, she said.

Best Buy said the product will also be available on its online store BestBuy.com.

"The Apple Watch is an important addition to an emerging product category, and we know our customers want it," Jason Bonfig, senior category officer, said on the website.

Apple CFO Luca Maestri told Reuters earlier this month that sales of the Apple Watch had beat the company's expectations. He said in the nine weeks since its launch in late April, the device had sold better than either iPhones or iPads over a similar period after their launch.

(Reuters)