US-based e-commerce firm Amazon on Wednesday
launched its Kindle store, which offers over one million e-books in India.
The company also launched its bestselling e-reader Kindle in the country at an introductory price of Rs 6,999.
"We are proud to launch this new Kindle store for Indian customers, offering Kindle book purchases in rupees ... In addition, we are excited to work with Croma to make Kindle available at retail outlets across India," Amazon.com Vice President of Kindle Content, Russ Grandinetti, said in a statement.
The India Kindle Store features a vast selection of titles, new releases, bestsellers, and works from a range of Indian authors, including Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish Tripathi.
"We are excited to be the first retailer in India to offer the latest generation Kindle to our customers. This product will launch exclusively in all Croma stores across India," Croma CEO and Managing Director Ajit Joshi said.
Amazon also launched Kindle direct publishing (KDP) for independent authors and publishers in India.
KDP is a free and easy way for authors and publishers to make their books available to Kindle customers in India and around the world on both Kindle devices and free Kindle reading applications.
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