Apple has sold 700 million iPhones, 25 million TVs till date

On a day when the focus of tech followers around the world was on its smartwatch, Apple chose to start the event by sharing some staggering numbers.

CEO Tim Cook on Monday revealed the company has sold 25 million TV units and 700 million iPhones till date, including iPhone 6 that was released this year.

Apple iPhones are currently selling over double the industry rate.

"The US tech giant's iPhone business has grown by 49 per cent year over year while the rest of the industry has grown only 25 per cent," Cook said at the press event. While the PC industry shrank 2 per cent last year, Apple's Mac business grew 21 per cent, he added.

Cook also gave a quick update on the company's retail business, saying Apple plans to have 40 stores in China by the end of the year.