
Elon Musk recently rebranded Twitter to ‘X’ and changed the official company handle to @X. The handle was originally owned by Gene X Hwang who was told that his handle was a property of X. Elon Musk’s X did not give any warning or financial compensation to the user who works at photography and videography studio Orange Photography.
In a letter, Twitter thanked Hwang for his loyalty to the platform and offered him X merchandise and a trip to X’s headquarters in San Francisco as a “reflection of appreciation”. Hwang had 53,000 followers on his account.
Hwang’s handle has been changed to @x12345678998765, however, he has been asked to pick a handle of his own choice as long as it is available.
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Hwang said that the company just took the handle without any discussion or warning or financial compensation. He received an email from support@twitter.com email address and not from any specific company employee.
He told TechCrunch: “It would have been nice for them to compensate for it since it did have a lot of value to me, but things are what they are. Maybe I should ask for the bird from the sign since they were dismantling that yesterday too.”
In addition to the official company handle, @TwitterBlue handle was changed to @Xblue while @TwitterSupport handle was changed to @Support.
Notably, after rebranding the logo to ‘X’, Musk made a minor change to the logo by updating it with bolder lines. However, Musk still doesn’t seem satisfied. Replying to a user, he wrote that he did not like the bolder lines and that the logo will “evolve over time”.
As per a report by Business Today, Twitter has not secured the property rights to the ‘X’ logo as Microsoft, Meta have trademarks to various ‘X’ trademarks.
I don’t like the thicker bars, so reverting. The logo will evolve over time.
— Elon Musk (@elonmusk) July 25, 2023
Responding to another tweet, Musk announced that X will soon have a “dark mode” which will be “better in every way”. The tech billionaire sounds quite confident that rebranding Twitter to X was the right move. Recently, he wrote, “X will become the most valuable brand on Earth. Make my words.”
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