Google leads Facebook in mobile space: US study

A study by comScore on mobile behaviour found that Google sites attracted 93 million of the 97 million Americans using their smartphones for the Internet. The survey puts Google ahead of Facebook in the race for smartphone users

Facebook with 78 million was ranked second, followed by Yahoo! (66 million) Amazon (44 million) and Wikimedia, which includes the Wikipedia site (39 million).

It also discovered that 80 per cent of time spent was represented by "app" usage compared to 20 per cent via browser.

Twitter saw an even higher percentage of time spent with apps at 96.5 per cent of all minutes.

The most popular app was Apple iTunes with 32 million users, followed by Google Maps with 29 million and Facebook with 26 million.

Social networking was a particularly popular activity on smartphones, and Facebook led the pack, with the average Facebook mobile user spending more than seven hours via browser or app in March.

Pinterest, which has seen its adoption explode in recent months, reached 7.5 million smartphone visitors who used the brand for nearly an hour.

With agency inputs