Instagram hits over 400 million monthly active users, pips Twitter

Instagram hasadded 100 million new users in the past nine months to zoom past themicro-blogging site Twitter which currently has 316 million monthly activeusers.

Out of over 400 million users, more than 75 per cent of the Facebook-owned popular photo-sharing website's users nowlive outside of the US, Forbes reported.

"When Instagram was launched nearly five years ago, 400 million seemedlike a distant dream," Facebook said in a blog post.

"Now, we continue to strive to improve Instagram in helping you experiencethe world through images and connect with others through shared passions,"the post added.

Of Instagram's 100 million newest members, more than half live in Europe, Asia,Brazil, Japan and Indonesia.

More than 80 million photos are shared on the service every day, up from 70million in June.

According to the global research firm eMarketer, Instagram's ad revenue willreach about $1.5 billion in 2016 and $2.8 billion in 2017.

According to estimates, Instagram's global ad revenue will be $600 million thisyear.

Instagram has recently improved its ad offerings after testing ads on its platformfor the first time.

(IANS)