
Reliance Jio has announced the launch of Jio Bharat Phone, an offering aimed at empowering feature phone users with relatively affordable internet-enabled phones. The phone comes at an entry price of Rs 999, the Jio Bharat Phone aims to tap into the existing 250 million feature phone users in India to access internet-enabled services.
Jio Bharat platform will also deliver a range of digital services on entry-level phones. In addition to Reliance Retail, other phone brands, starting with Karbonn, will adopt the Jio Bharat platform to build Jio Bharat phones. The company is launching the first two Jio Bharat phones in partnership with Karbonn.
A beta trial for the first 1 million Jio Bharat phones will commence on July 7. The trial will be conducted across 6,500 tehsils, focusing on upgrading feature phone users and providing them with the 'internet-enabled' devices.
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Jio Bharat Pricing Plans
The Jio Bharat Phone plan is priced at just Rs 123 per month. Users will get unlimited voice calls and 14 GB of data (0.5GB per day). According to Jio, this is a 30 per cent cheaper monthly plan and provides 7 times more data compared to feature phone offerings of other operators.
The company is also offering Annual Plans with Jio Bharat Phone. The user can purchase the annual plan at Rs 1,234 which will offer a total of 168GB of data (0.5GB per day) along with unlimited calling.
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Akash Ambani, Chairman of Reliance Jio, highlighted the mission behind Jio Bharat Phone, stating, "There are still 250 million mobile phone users in India who remain ‘trapped’ in the 2G era,unable to tap into basic features of the internet at a time when the world stands at the cusp of a 5G revolution."
He further added, "6 years ago, when Jio was launched, we made it clear that Jio will leave no stone unturned to democratize internet and pass the benefits of technology to every Indian. Technology will no longer remain a privilege for a select few. The new Jio Bharat phone is another step in that direction. It is at the centre of innovation, and it continues to demonstrate our focus on bringing disproportionate and true value for different
segments of users with meaningful, real-life use cases."
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