iPhone users upgrade their phone less frequently than Android phone, reveals study

The world of smartphones is constantly evolving, with new devices hitting the market almost every week. But amid the race to bring new tech to smartphones, the choice between iPhone and Android has remained a topic of debate and preference for years. Some believe that iPhone users are more likely to upgrade their devices every year, while others suggest that Android users are more likely to change their phones as new options become available every other month.

However, a new report from Consumer Intelligence Research Partners (CIRP) reveals an interesting trend: iPhone owners keep their devices for longer than Android owners, even though there are roughly equal numbers of iPhones and Android phones in use. CIRP has previously reported that iPhone users have been extending the lifespan of their devices before upgrading. This shift in behaviour began during the COVID-19 pandemic, when people were upgrading their iPhones more frequently. However, a recent report by CIRP confirms that iPhone users are now replacing their smartphones less frequently.

Highlighting the contrast of replacement cycles between iPhone and Android, the report revealed that 61 per cent (Statistics from US) of iPhone buyers held onto their previous iPhone for two years or more, compared to only 43 per cent of Android owners. What is even more striking is the fact that 29 per cent of iPhone owners retained their previous device for three years or more, while only 21 per cent of Android owners could make the same claim. On the other hand, only 10 per cent of iPhone users had their previous phone for a year or less, compared to 21 per cent of Android users.

But the question is: why do iPhone users, who are often perceived as more affluent and tech-savvy, tend to keep their phones for more extended periods compared to Android users? Well, the report suggests that the decision of keeping a phone depends on several factors, including:

• Budget Consciousness: Android users are often perceived to be more budget-conscious because Android devices are generally less expensive than iPhones. This may lead them to be more willing to replace a relatively new phone with a less expensive model.
• Frequency of New Releases: Apple typically releases a new iPhone model annually, offering a single, clear reason for iPhone users to consider an upgrade. In contrast, the Android market boasts various brands, including Samsung, Google, Motorola, and others, each releasing new phones at least once a year. This abundance of options provides more moments for Android users to contemplate an upgrade.
• Durability and User Satisfaction: Experts believe that iPhones may be more durable and reliable, resulting in a better overall user experience for a longer period. Additionally, some iPhone owners may simply be content with their aging devices and are not as easily swayed by the latest and greatest models.