TBZ ties-up with Snapdeal for online sale of jewellery

Jewellery firm Tribhovandas Bhimji Zaveri (TBZ) on Thursday said the company has entered into an agreement with e-commerce firm Snapdeal to sell its diamond jewellery and gold coins through the latter's online platform.

Diamond jewellery range of rings, earrings, pendants, bracelets and gold coins will be available and accessible to discerning buyers on Snapdeal at affordable price, TBZ said in a regulatory filing.

"The company has tied up with Snapdeal, India's leading online marketplace, to offer consumers with TBZ - The Originals diamond jewellery and gold coins on Snapdeal's online marketplace," it added.

The company has 21 stores across the country.