Bharti Airtel, Vodafone and Idea Cellular - the three major telecom players in the country - have reported a decline in subscribers for the first time in over 10 years.
The three operators have
jointly lost over five million subscribers. While Airtel has lost over 1.9 million, Vodafone has lost 1.56 million and Idea Cellular 1.65 million. Uninor and MTNL, too, lost 2.4 million and 105,702 customers, respectively.
According to the operators this is largely due to the decline in actual growth amid
prevailing uncertainty in the sector.
The overall wireless subscriber base stands at 908.36 million, according to data released by the
Telecom Regulatory Authority of India.
The subscriber base stood at 913.49 million during the previous month, it added.
Private operators hold 88.49 per cent of the wireless market share based on subscriber base with Airtel, Vodafone and Idea commanding 20.58 per cent, 16.88 per cent and 12.77 per cent respectively.
"The government should be concerned because this is creating a cumulative impact on the industry," Rajan Mathews, director general, Cellular Operators Association of India said.
"The overall economic climate has deteriorated. The industry has largely been affected by various sorts of charges and stringent norms such as that for VAS services and for activating new subscribers," he added.
"We are facing huge margin pressure and are trying to cut down on dealer incentives and freebies as the sales and distribution costs have also gone up. This is the way the market is rationalising itself," a senior telecom executive told IANS, preferring anonymity.
"There has been a decline in actual growth rate," said the official of another firm, also preferring anonymity.
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