Any fresh investment in
mutual funds through a distributor from 1 June 2013 will require investors to mention in the subscription form Employee Unique Identification Number (EUIN) allotted to the distributor by the Association of Mutual Funds in India (
AMFI ).
EUIN, a seven-digit alpha-numeric code, is allotted to all AMFI-registered distributors and their employees. This number will assist in tracking an employee, a relationship manager or a sales person indulged in mis-selling even after he/she has left the distributor.
A new application form with a space for EUIN code will now be used for fresh investments in mutual funds.
The EUIN is mandatory only when the transaction is routed through a distributor, who has also advised the investor on the kind of funds to be invested in.
In case of execution-only transaction, where the distributor has merely acted as a facilitator and not advised the investor, EUIN is not required. However, the investor must make a declaration in the application that the EUIN box has been intentionally left blank as this is an "execution-only" transaction without any interaction or advice by the employee/relationship manager /sales person of the distributor.
EUIN would be applicable for fresh purchases, switches, or systematic investment or transfer plan and dividend transfer plan. It is not applicable for ongoing SIPs, STPs, SWPs registered before 1 June, 2013. It would also not be applicable for dividend reinvestments, bonus units, redemption, etc.
However, EUIN would be applicable for the following transactions from 1 August, 2013.
i) Mobile / SMS based transactions
ii) Transactions received through Stock Exchange Platform
iii) ATM-based transactions
iv) Call Center originated transactions
Special 
