FMS students study Anna's stir against corruption

After starting as a mere movement against corruption, the ongoing massive protests against corruption, headed by activist Anna Hazare, have become a subject of study.
 
Students of one of India's premier business schools -- Delhi University's Faculty of Management Studies (FMS) -- have been discussing Anna's struggle and why it has become so popular among the masses.
 
The FMS students tried to find answers to the questions like what were the reasons for the success of Anna Hazare and his anti-corruption campaign, is it the Anna brand, or has India reached the threshold of tolerating corruption or is Anna the right person at the right time.

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FMS professor Harshvardhan Verma said: "If you look at any strong brand, the measure of its success is its patronage and commitment, willingness to go out of your way to procure your preferred brand. Going by these parameters, Anna Hazare emerges as a very strong brand."
 
"If you look at the people rallying behind him at Ramlila Maidan, the number of people is a good measure. Second, those who are so called wearing fancy brands are willing to roll up their sleeves and undergo work,' he added.
 
Verma explained to his students that the anti-corruption movement was a spontaneous outpouring of a felt need. That raises the question: why has Anna succeeded and not Ramdev .

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The FMS students looked at Anna from purely the management perspective, a solid brand. Brand Anna may soon become a standard to follow when meetings take place in company board rooms.

Courtesy: Headlines Today