Jet Airways is planning to increase its revenue from its ancillary business to $300 in the next two years.
Last fiscal , Jet Airways pulled in $170 million from its ancillary business.
Jet Airways said it hopes to hive off its loyalty programme JetPrivilege into a wholly-owned subsidiary in the next 45 days in an effort to create a new revenue stream.
Jet Airways recently initiated
several measures to boost its revenue stream from the non-ticketing segment, which includes co-branding with several entities like banks, mobile phone operators, hotels and restaurants.
"Our target is to mop up around 25 per cent of our total revenue from the ancillary route, which could include on-board paid services, co-branding and seasonal marketing initiatives like branding aircraft, charging for ticket printouts among others," Jet Group Chief Commercial Officer Sudhir Raghavan said.
Globally, airlines net around 50 per cent of their topline from ancillary heads, he said.
(With Agency Inputs)
Special 
