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Twitter in talks to acquire mobile tech start-up ZipDial

Twitter in talks to acquire mobile tech start-up ZipDial

Experts said the deal, if successful, could be a data play for Twitter, as mobile advertising becomes a big revenue earner for the company.

Photo: Reuters Photo: Reuters

Twitter, the microblogging site could soon make its first acquisition in India, as it is in talks to acquire mobile technology services start-up company ZipDial.

Technology news portal TechCrunch reported on Tuesday that the American company could pay up to "$30 million - $40 million", to acquire ZipDial which was founded in 2010 by a team of technology entrepreneurs -Valerie Rozycki Wagoner, Sanjay Swamy and Amiya Pathak, reports The Economic Times.

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However, Valerie Rozycki Wagoner, the chief executive officer of Zip Dial denied to comment anything on the deal.

According to the report, experts said the deal, if successful, could be a data play for Twitter, as mobile advertising becomes a big revenue earner for the company. Zipdial brings in user preferences for brands in tier 2 and tier 3 cities where smartphones are yet to make an entry.

Source: The Economic Times

Published on: Jan 14, 2015, 11:54 AM IST
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