Your reviews of restaurants, shops and products, as well as songs and other content bought on the Google Play store could show up in ads soon.
The internet search giant wants your
permission to use your name, photo and product reviews in ads that it sells to businesses.
The company is changing its terms of service starting November 11.
The ads that are displayed to your friends, connections and the broader public when they search on Google are what Google calls "shared endorsements". The company laid out an example of how this could happen: "Katya Klinova", her face and five-star review appear underneath an ad for Summertime Spas.
Google last week said the name and photo you use in its social network, Google Plus, is the one that would appear in the ad. The internet company has said the social network has 390 million active users per month.
"We want to
give you - and your friends and connections - the most useful information. Recommendations from people you know can really help," the company said in an explanation of the changes.
You can, however, opt out of sharing your reviews.
California-based Google already had a similar setting for its "+1" button, which it introduced in 2011. It had experimented temporarily with putting "+1" endorsements with users' identities in ads, but it hasn't had them up recently.
The company on Friday said the choice a user made about allowing for "+1" endorsements would be the default setting for shared endorsements.
Also, if a user chooses to limit an endorsement to certain circles of friends or contacts, that restriction will be respected in any ads that use the endorsement.
Google's move follows a similar proposal by Facebook.
The social network in August said it would show users' faces and names in ads about products they clicked to "like". That proposal was criticised by privacy groups. They asked the Federal Trade Commission to look into the matter, which the agency said it did as part of routine monitoring of privacy practices.
PHOTO: Associated Press 
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