From track to tech: EPOS & Aston Martin drive F1 innovation together

In the high-octane world of Formula 1, precision, communication, and technological innovation are paramount. Since 2021, EPOS, a leader in premium audio solutions, has partnered with the Aston Martin Aramco Cognizant F1 Team, creating a synergy that demonstrates technical excellence and continuous improvement. As a Formula 1 enthusiast and journalist, I had the opportunity to delve into this partnership with Dorthe Krogh Jensen, Chief Marketing Officer at EPOS.

The collaboration, initially centred on enhancing team performance through superior audio solutions, has evolved to foster significant advancements in both organisations. EPOS's cutting-edge noise-cancelling technology, exemplified by the COMMAND HME110 C3 headsets, plays a pivotal role in ensuring seamless communication and effective decision-making in the high-pressure environment of Formula 1. These headsets, employed in Aston Martin's Mission Control, provide race engineers and strategists with unmatched clarity, enabling them to make informed decisions swiftly and efficiently.

Through our conversation, it became clear how EPOS's innovations are not only enhancing communication but also pushing the boundaries of what is possible in motorsport. This partnership stresses the critical role of technological advancement in Formula 1, where every millisecond counts, and clear communication can be the difference between victory and defeat. As EPOS and Aston Martin continue to innovate together, their journey offers a fascinating glimpse into the future of audio technology in competitive racing.

PD: How has the partnership between EPOS and Aston Martin Aramco Cognizant F1 Team evolved since its inception in 2021?

Dorthe Krogh Jensen: The synergy between EPOS's leading-edge audio solutions and Aston Martin's advanced manufacturing exemplifies a partnership that leverages technical superiority to foster development and innovation for both organisations. Since its inception in 2021, the relationship between EPOS and the Aston Martin Aramco Cognizant F1 Team has evolved tremendously, enhancing brand value and creating new business opportunities.

Initially focused on enhancing team performance and communication through high-quality audio solutions, our collaboration has grown to encompass more advanced technological developments. EPOS has seamlessly integrated its superior audio technology into the team's workflow, enabling more effective and clear communication—a critical skill in the fast-paced world of Formula 1.

We are proud of the achievements that we have accomplished together and look forward to continuing to innovate and drive success in our partnership with Aston Martin. Together, we are enhancing our brands and pushing the boundaries of what is possible in our respective industries.

PD: In high-pressure settings like Formula One, how can the noise-cancelling features of the EPOS headsets improve communication and decision-making?

Dorthe Krogh Jensen: EPOS headsets equipped with noise-cancelling capabilities, significantly enhance communication and decision-making in high-pressure environments like Formula One. By effectively reducing background noise, these headsets ensure clear communication among team members, which is crucial for precise execution and real-time strategy adjustments. The partnership between EPOS and Aston Martin underscores the importance of superior audio technology in such critical scenarios, where every millisecond and detail matters. Enhanced communication through noise-cancelling headsets allows teams to stay focused, react swiftly, and make informed decisions under intense pressure. 

PD: What technological and communication advances does EPOS provide the racing engineers and strategists at Aston Martin?

Dorthe Krogh Jensen: The team uses EPOS’s state-of-the-art COMMAND HME110 C3 headsets at the core of its race operations – in Mission Control at the new AMR Technology Campus in Silverstone, England. Mission Control is central to the team’s strategy; it is where critical data is collected and analysed, and strategy recommendations are made and executed. As it operates as the communications hub for multiple channels and teams, working across different locations, time zones, and environments it’s essential that noise in Mission Control is managed effectively so that important information is seamlessly relayed. Built to empower reliable communication in critical situations thanks to distinctive features such as premium speech intelligibility and active noise cancellation, the EPOS COMMAND HME110 C3 headset empowers Aston Martin's race engineers and strategists at Mission Control to act with unparalleled efficiency, clarity, and precision.

Additionally, the AMF1 team uses the EPOS IMPACT 1000. With its industry-leading microphone performance it ensures clear communication for optimal performance in every facet of the organisation.